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Unshaken through market cycles.

Built on innovative-thinking, scenario analysis, valuation discipline; and separation of research and portfolio management functions.

Manages significant assets with a proven track record.

Consistent, credible investment outcomes, unshaken by market cycles.

Our philosophy

At CAM Asset Management, we combine the depth, experience and investment expertise of an award-winning team to provide you with the precision and attentiveness of a boutique asset manager.

Chief Investment Officer

Built to last. Designed to stay simple.

We build funds and portfolios that endure, so advisors can advise with confidence.

Future proof
The future is uncertain and will often surprise. This means that uncertainties are built into the portfolio construction process.
Diversification
Diversification improves risk-return outcomes. Funds and portfolios consist of a range of asset classes or sources of return that perform positively in different market cycles.
Valuation
Valuation sensitivity matters. We base our investment decisions on the under-and over-valuation of asset classes.
Asset allocation
Asset allocation drives performance. Investment returns can be attributed to asset allocation decisions.

Built for advisors. Proven for clients.

Expertly crafted investment portfolios

Your world is changing fast.
Clients seek clarity and confidence in an increasingly complex environment. Regulatory scrutiny is rising, margins for error are tighter, and expectations around offshore access and technology are now simply part of the relationship. At the same time, reputation has never mattered more.

You don’t need another product provider.
You need a partner who stands behind your advice and strengthens your client relationships.

CAM partners with independent financial advisors to support long‑term trust: delivering solid returns, consistency through market cycles, governance that protects your reputation, and a partnership model designed to reinforce, not replace, your independence.

Our process

Our process combines strategic and tactical asset allocation, valuation-driven decision-making, stress testing and scenario modelling, a blended equity approach across value, fair value, momentum, and behavioural discipline to eliminate emotional decisions. We build funds and portfolios with a long-term focus, not reacting to the latest headlines.

Our awards

Certification as a Top Sustainable Company
2026
South African Manager of the Year
2025
Best Fund of Hedge Funds
2025
The Next 100 Global Awards - Asset Management
2025
Asset Management Company of the Year (South Africa)
2024
Asset Management Company of the Year (South Africa)
2024
Investing Excellence (South Africa)
2024
Asset Management Company of the Year (South Africa)
2024

All awarded to the Citadel Group.